The Biggest Website Mistakes That Are Costing You Customers
Most business websites aren’t built to convert. They maylook nice, but they don’t actually drive leads or sales. If you’re getting traffic but not seeing results, chances are you’re making one (or more) of these costly mistakes.
1. No Clear Call to Action (CTA)
If a visitor lands on your site and doesn’t immediately know what to do next, you’re losing them. Every page on your website should have a clear, compelling CTA—whether it’s “Book a Free Consultation,” “Get a Quote,” or “Shop Now.” It should be as simple as possible for your customer to complete a transaction, and this is step one.
Your website isn’t just an online brochure—it’s a sales tool. Make it easy for visitors to take action.
2. Slow Load Times
People have zero patience for slow websites. If your site takes more than three seconds to load, you’re already losing customers. Google also penalizes slow sites, meaning you could be missing out on traffic and conversions.
Use tools like Google PageSpeed Insights to check your site speed and optimize images, hosting, and code to keep it running fast.
3. Bad Mobile Experience
Over 75% of all web traffic comes from mobile devices. If your site isn’t optimized for mobile, you’re frustrating potential customers and losing sales. Check your site on different devices and make sure everything looks and functions seamlessly. If it doesn’t, we got problems! Mobile is king.
4. No Trust Signals
Customers won’t buy from a website that feels sketchy. If you don’t have testimonials, case studies, or trust badges (like security certificates or media mentions), you’re missing an easy way to build credibility. If people aren’t familiar with your business, this is an easy way to build credibility.
The Bottom Line
Your website should be your best salesperson. Too many people are running ads to their websites that are not ready for it. If your ads aren’t bringing in leads or converting visitors, it’s time for a change. Need a website that actually works for your business? Let’s make it happen.
