Gordon Stewart CEO / LOT 22 MEDIA In the dynamic world of digital marketing, success often hinges on effective communication, adaptability, and innovation. At our digital marketing agency, we’ve not only mastered the art of creating and running successful paid ad campaigns across social and search platforms, but we’ve also prioritized a core value that… Continue reading Transparency
Gordon Stewart CEO / LOT 22 MEDIA What’s the difference between SEM and SEO? The first one you pay for, and the other one is free. That may be a hot take but let me explain this concept of paid vs organic results. They both will improve your rankings on Google. Both are valuable… Continue reading SEM, SEO…what’s the difference?
Gordon Stewart CEO / LOT 22 MEDIA You need a really good hero video. To be clear, I’m talking about a looping video at the top of your homepage that lasts about 15 seconds, rarely has audio, and delivers the most heroic imagery of your brand. Just about every good website today has this. Does… Continue reading You need a hero video
Gordie Stewart Jr. Project Manager / LOT 22 MEDIA The Future of Digital Marketing: Emerging Trends to Watch Out For As the world becomes increasingly digital, the field of digital marketing is constantly evolving. New technologies, platforms, and strategies are emerging all the time, and it can be difficult to keep up with the latest… Continue reading The Future of Digital Marketing
Gordie Stewart Jr. PROJECT MANAGER / LOT 22 MEDIA The Benefits of NIL Sponsorships for your Business As college sports continue to grow in popularity, businesses have a new opportunity to connect with young, influential consumers through NIL sponsorships. For those who may not be familiar, NIL stands for name, image, and likeness. Under new… Continue reading Why NIL
Gordon Stewart CEO / LOT 22 MEDIA So this morning, as we commonly do on Mondays, our team watched the top 5 most creative tv ads in the Country from a list curated weekly by Ad age magazine. Each video link on the list was embedded from YouTube on Ad Age’s landing page. One of… Continue reading They are listening!