Lot 22 Content Creation and Marketing

Gordon Stewart


You need a hero video


You need a really good hero video. To be clear, I’m talking about a looping video at the top of your homepage that lasts about 15 seconds, rarely has audio, and delivers the most heroic imagery of your brand. Just about every good website today has this. Does yours?


First, I will provide you with the technical reasons. Actually, no…allow me to give you some theory first. It’s the theory of “confidence.” When it comes to marketing, nothing is more important than first impressions. This visit to your website might be the only one you get from this visitor, so it better be good, right? If the average attention span of a human scrolling content on their phone is less than 5 seconds…it better be real good! If you are lucky enough to draw a new visitor to your website, they will make lightning-fast conclusions about your overall legitimacy. It’s like buying a used car. If anything looks sketchy at first glance, you have already lost the sale. Why do car dealers wash their used cars frequently? Why do people take a shower and do their hair before they go on a blind date? Duh, you know why. First impressions.


Now for the genuinely good technical reasons for a hero video. A compelling hero video on a company’s website homepage is indispensable for several reasons. Firstly, it instantly captures visitors’ attention, providing an immersive and visually engaging experience that conveys the brand’s essence and values. A well-crafted hero video can effectively communicate the company’s unique selling points, products, or services, fostering a deeper emotional connection with potential customers. Furthermore, it enhances brand credibility and professionalism, instilling trust in the audience and encouraging them to explore the site further. A good hero video also contributes to improved search engine optimization (SEO) and increased website traffic, as it encourages sharing and attracts organic backlinks. Ultimately, by showcasing the company’s story and offerings in a captivating manner, a high-quality hero video maximizes user retention and conversion rates, boosting overall business success.


So now you have great theory and great technical reasons for a good hero video. If you should choose not to listen to anything else we say, please know this singular fact shall remain the most vital and superior advice you will ever receive in today’s digital marketing world. 


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